Brand values

Samsung

Samsung is a multinational conglomerate which produces electronics targeted at all ages because of their variety of products. They sell electronics such as:phones, televisions, earphones, speakers, laptops etc. Samsung are flexible in the market they compete in because they are able to invent electronics which give their products an edge against their competitors. Samsung were associated with the west London football club, Chelsea FC. This was absolutely beneficial for Samsung because the Barclay's Premier League is the most watched league in the World. Therefore, the audience would want to be elite like the Chelsea team by having a product it advertises, Samsung - Dyer's line of appeal.

The brand is all about good quality, innovative hi-tech electronics.

Hi-tech

Nando's

Nando's is an international casual dining restaurant chain originating from South Africa, with a Mozambican and Portuguese theme. It specialises in various flavours like lemon and herb, mild, hot and extra hot. It also has peri-peri marinades. All of these flavours can be bought from retailers which are packaged in a bottle. Nando's would come under happy families and romance on Dyer's line of appeal because it is a restaurant with good quality food which means this is a place to treat someone/people. Their food isn't targeted at anyone specifically because their restaurants are global.  

Nando's is a global restaurant which could potentially symbolise love.

Families

Mercedes

Mercedes is a German automobile manufacture which has vehicles roaming roads across the globe such as: cars, buses, coaches, Formula 1 cars and other racing cars. On Dyer's line of appeal it would come under luxury, rich lifestyle. Despite this, a bus/coach wouldn't be considered as luxurious but it's what people instantly think when they hear or see the word Mercedes. In addition to Mercedes association with Formula 1, they supply engines to the current constructors champions, Mercedes AMG which includes the World champion (Lewis Hamilton) and second place (Nico rosberg). This suggests Mercedes dominance and superiority as a brand.   

The Mercedes brand is a luxurious, classy and sophisticated brand.

Class

Levis

Levi's is a privately held American clothing company known Worldwide for its Levis' brand of denim jeans. It would be classed luxurious life style because of they specialise in jeans. Therefore, the quality would have to be at it's finest (which it is) and be expensive because of this. This brand has advertisements which infer the brand is for middle or possibly upper class but the people purchasing their products are middle-lower and lower class. So some people buy these clothes to appear as prestige or wealthy but it could be seen as a common brand amongst all people.   

Levi's is a brand which values luxury and traditional clothes.

Traditional

Instagram

Instagram is an online mobile photo sharing, video sharing and social networking service that enables its users to take pictures and videos and share them to a variety of social networking platforms such as: Facebook, Twitter and Tumblr. It has recently overtaken Twitter with the amount of users there are by many millions. It is definitely growing in users and its updates just show how much their producers are dedicated to the application. It's brand is advertised around many places and has utilised sport, similar to Samsung, to spread it's brand name. It would come under social needs on dyer's lines of appeal. 

Instagram is a global brand that allows people to communicate.

Social