Institution research

Ill manors: funding and production budget

1. The estimated budget is around £100,000.

2. The organisations/companies that funded the film were Film London, BBC Films and Microwave. 

3. Its budget is significantly low compared to another production like Skyfall which were given £150 for the production of the film. 

A field in England 

1. It's estimated budget is £316,000.
2. A Field in England had a higher budget than Ill manors because it appealed to institutions with more money who focus on producing films for a more educated audience. The director has a history of creating successful films.Where as, Ill manors had a director who's main job was being a musician.
3. The money came from having the backing and support of many more institutions. They believed in the director as he had previously made other successful films.

Film London and Microwave film

1. Film London is an institution that allows film makers with an idea display their narrative in the city of London. It wants the city to be seen as an opportunity for creative people to construct films to make the business of London continue to tick.

2. Microwave film is about funding films, gives development and mentoring support to all films that have been shortlisted. 

3. 'Running out of Grime' is a film produced by Microwave films which is a parody of some of the current rappers journey to where they are. The film has a message underneath the humour which teaches the audience to respect, work hard and understand the person you are. This is similar to Ill manors because although the film is about crime, we see an informative message being told to the audience. Despite this, Ill manors has a more dramatic narrative which allows the audience to construct a relationship with the characters - has a greater impact on emotions.

Vertigo films and Warps films

1. Vertigo film has produced films like 'Football factory' and 'The Sweeny'.

2. The audience is British and would like these films because they are set in Britain. Mainstreamers would watch these films specifically because they fit the representations international audiences have of us so audiences would want to feel part of it. 

3. They have worked with action films like the two examples above and romance and drama with the 'Street Dance' trilogies.

4. Warps film started in Australia.

5. They made films such as '71,  This is England, Four Lions'. 

6. Vertigo films helped produced 'The Sweeny' which includes Ben Drew who also is in association with Ill Manors. Warps film made 'Four Lions' which is similar to Ill Manors because the films show the perspective of the outcasters of society. 

Certification: BBFC

1. 'U' is suitable for all audiences, 'PG' is parental guide, '12A' is a Cinema releas suitable for 12 years and over, '12' is a video release suitable for 12 years and over, '15'is suitbale only for 15 years and over, '18' is suitable for adults only and 'R18' adults works for licensed premises only.

2. A 15 certificate would include things seen in an 18 certificate but it would be watered down: strong violence, frequent strong language, strong verbal references to sex, sexual nudity, brief scenes of sexual violence or verbal references to sexual violence, discriminatory language or behaviour and drug taking. 18 certificate would include all of those but would be more brutal.

3. Ill manors was a 18 rated film because it had strong scenes of violence, sexual scenes and it was very graphical.

4. A field in England is a 15 rated film.This is because of the drugs involved in the film and the effect displayed in the editing.

5. The advantages of a film being rated 18 is that audiences may assume the film is going to relate to their life styles because it wouldn't be appropriate for younger people to hear what they do.The disadvantage would be that less people can watch the film. 

Mest 1 section B index

1. The British film industry: media fact sheet questions
2. Institutional context of the British film industry: fact sheet questions
3. Ill manors: film review 
4. Ill manors: trailer analysis 
5. Ill manors: music video
6. Ill manors: TEDx lecture
7. Ill manors: broadcast platform concluded
8. Ill manors: print platform (newspaper interviews)
9. Ill manors: print branding
10. Ill manors: e-media Tag London campaign
11. Ill manors: e-media social networking research
12. Ill manors: official website 
13. A Field in England: reading, research and questions
14. Ill manors and A Field in England: institution research

A Field in England: appeal of arthouse film

1. The arthouse audience are suggested to be highly educated in order to understand the narratives that the intelligent film makers create. These complex story lines are only going to be understood through someone'e experience of watching arthouse films. Also, arthouse audiences are those who dedicate their time into embracing these intertwining narratives which include many different cultures (foreign language).
2. Some audiences may not understand the narrative of arthouse films due to the difficulty of references in the film. The uneducated audience may find it a struggle to keep their attention on the narrative if it doesn't appeal to them. For example, people who are unemployed and are titled strugglers from the psychographics may not be interested in these films because they aren't mainstream films and the complex story. Perkin's theory could suggest that this is partly true because without an education, interpretation would be weak because being out of school could reduce verbal communication (formally). Furthermore, arthouse films don't tend to follow Todorv's theory of equilibriums. It usually ends with a cliff hanger and the audience have to make suggestions about a possible ending. This is where the experience of watching arthouse films and education would aid the audience into making a realistic decision/inference.
3. Arthouse cinemas are most suitable for middle class people as they may live in areas near the cinemas which tend to be near cities. Another reason could be because they are highly educated and would be able to understand the narrative of arthouse films. An older audience would want to watch arthouse films as they are more challenging to understand which they may enjoy to keep them ticking. Also, because they would be able to afford the travelling/ticket and have the time for travelling.
4. A Field in England would appeal to an older audience as the film is set in the 1600's. They would be more fascinated with a historic narrative which the film is about. Despite this, it has an alternative narrative to the usual historic film because it is about drugs.The use of the 'mushroom drug' is portrayed in some of the shots of the trailer which suggests the characters have taken it. Therefore, a younger audience may prefer to see this as they may be able to relate to the character's state. Another reason could be because a younger audience may perhaps be more accepting in society than an older audience (less traditional - religious).

A Field in England

A Field in England was made off a significantly low budget in comparison to the Hollywood blockbuster films. The highly acclaimed director wanted to subvert the method of releasing films by making all platforms to watch the film available on the same day. The article talks about the directors influences and how distributors are able to get a film known through effective advertising. The article discusses (at first) the steps distributor's need to consider when working with a film and its mainly about interacting with the audience and getting a certain segment to become attracted to the film. The budget the film or any art house film has a disposal is utterly lower than the Hollywood films.


1. Its release was different to a typical film one as it didn't use a staggered release. This means that they released the film in cinemas as well as TV, DVD, Blu-ray, VoD.
2. The possible advantages of doing this is the hype for the film could be generated quickly as there would have to be many advertisements of the film. This would make an audience wonder/know about the film and their attention would be caught. From here, these people could potentially want to watch the film. An Arthouse audience would probably want to watch the film in the cinema and have the atmosphere rather than watch it at home for free. As long as this audience are willing to watch their film in the cinema they may gain a healthier income as people who wouldn't have watched the film can watch it on DVD or TV.
3. The obvious disadvantage of this method is that people who want to watch the film could watch it at home for free. This would then reduce the income the film would receive. Also, it reduces the time the film will have hype for and people would lose their attention from the film. This is because as the film gets old advertisements would be gradually be reduced so the audience would assume the film wasn't a success.
4. The target audience the film is targeted at A,B and possibly C1. This audience would watch the film in cinemas as they wouldn't mind spending money on a cinema ticket instead of watching it for free at home. From the psychographics successful people would watch the film as it they are the audience of Arthouse cinemas.
5. I don't believe all films will be released simultaneously but there will be a shorter staggered release time to prevent many people from watching the film illegally. I believe a staggered release is the best option because it will extend the time revenue will be coming into the film. The hype for the film won't be as significant at the release of the film as a simultaneous release because audiences will only be able to view the film at cinemas. Therefore, a simultaneous release is not healthy for the wealth of the business releasing the film.