Poster analysis

50 cent: poster analysis

The dominant reading of this poster is a famous person endorsing the Reebok brand. 50 Cent's quote suggests he believes he is the person he is today because of his past. Therefore, Reebok intend for people to buy their clothing so they can be represented or judged a certain way in society because of the person that advertises their brand. The audience (teenagers and young adults) are mostly likely the target for their brand due to the criminal vibe this poster creates. In addition to the criminality, the finger prints on the right implies people who have negative connections with the authority are most likely to buy the product. However, the oppositional reading of this could be that the celebrity endorsing the product is inappropriate with the product and Reebok are trying encourage youngsters to look up to him (role model). Therefore, predominantly parents may protest against their children from purchasing this product because of what the poster symbolises.

LYNX: poster analysis

The  dominant reading of this poster is that the creator wants their audience to see the 'hot girl' who is half naked advertising the lynx shower gel. Despite this, I can infer she doesn't use it but she likes the smell of the product when men use it. Otherwise the creator would want us to see her using it on her hair to suggest that it's for females. Therefore, the male audience would probably consider buying the shower gel because they could potentially get females like the poster suggests. The quote suggests that with the shower gel, you can become more confident when communicating with women because it could be a regular thing if you use LYNX product. However, the oppositional reading could be that females would disagree with this poster. Perhaps it could be seen as sexist because some/most women would wonder how a shower gel will determine whether they want to talk someone. Also, the quote could be interpreted in an appropriate way for parents to dislike the poster.