1. The campaign was a fantastic opportunity for people who don't usually have a voice to be heard. We see people's opinions about the way the country is run and who is really benefiting from the changes David Cameron has made through the hashtag '#ILLMANORS'. This is clever method of uniting people who aren't fans or don't agree with the majority of responders to challenge and attempt to reason with these uneducated and working class citizens. Also, its a promotion strategy as the music video or film trailer can be linked within the bio of the account holding the discussion.
2. The opinions people create could include evidence from the film to support their points. Although the characters are not real, people do live similar lives to them. This could lead to an audience who would challenge these strugglers (middle class) to watch the film to gain a better understanding. In addition, the film trailer could be posted every hour to attract people into watching the film if they haven't seen it because the campaign was constructed by the producers of the film.
3. Synergy is used between the song production and the film production. The film uses the soundtracks from Plan B's album to tell a story in his film which could gain the audience's attention because they then would be able to associate the music with the film. Both content use the same name and font which is deliberately done to create a brand for the film and album. Furthermore, Tag London used synergy when advertising Plan B's album with twitter. There was a hashtag (#illmanorsalbum) that was used in order for people to have knowledge on the music content as many people already knew about his film. Cross promotions are utilised in the film reviews that would have a link to Plan B's music video. Viewers would be try to be convinced into buying the album if the reviews are positive.
4. User generated campaigns would make the people involved feel that they are being listened to and that ordinary people like themselves have created the campaign. Also, we are more likely to hear from people who don't have a say in society and see their perspective of politics. It allows everyone to have a chance in society to share their opinions with the World.
5. #Illmanors just another example of Cameron's broken Britain.
This quote suggests people who are working class and below would feel this way about him as he doesn't help their needs compared to the higher classes. This would be linked with the music video as the lyrics from Plan B's song implies he doesn't agree with the Prime Minister's ruling.
#Illmanors Inclusion not Exclusion
This tweet suggests the brand has allowed the outcasters of society to (people living in estates) be part of society. The words used are significant because they are two completely opposite words which symbolise a change needs to be made. Therefore, with the brands help people have become more open about the certain group in our society being ignored. The tweet would appeal to working class and unemployed because perhaps it's not the case of council estate citizens being ignored but middle class and upper are only being listened to, considering they have the authority to make change.
Plan B's #Illmanors is sick, get involved
This tweet would appeal to a younger and uneducated audience as the language used is informal. Also, considering the target audience for the debate is for council estate kids we would expect to see slang and street talk. Strugglers would appeal to this as they may be able to relate to the language used.
#Illmanors, society rebelling back at broken Britain
From this tweet, we can assume the lower classes aren't at all impressed with David Cameron's methods as Britain is represented negatively. The audience that would agree with this would be working class as they watch the news and are more observant of the countries affairs than unemployed people.
Sounds like the truth #Illmanors
Ill manors is referred to as a brand instead of a film or album. This means it has had an impact on the audience's thinking. Whether Ben Drew has made an impact on people because of his music/ film making or because people can associate their childhood with what he says doesn't matter as long as there are voices being projected loud enough people will listen. Therefore, I believe a wide range of people would agree with the tweet.
Thursday, 25 February 2016
Monday, 22 February 2016
BFI notes
The last British film I watched was Ill Manors. The main things people associate with British are having British actors and a British setting. International audiences would be interested in British films because of the culture and Harry Potter is an example. The way of living is different to the way people live in America although some of Harry Potter is fictional. This is about the production of low budget films which are usually British.
A British audience
A British audience would appeal to a culture proud film. These kind of films or shows would be The King's Speech, Downton Abbey where it shows British history and it's old culture. The target audience within this segment is an older generation as there are able to relate to some of the stories being portrayed in these films or are proud of the Royal's of the country.
An international audience
They would want to see the way British culture is/used to be as its an alternative way of living but more specifically to British culture, its uniqueness. The history of Britain amazes Americans (for example) which means they may be prone to watch films situated around a storyline of British history. However, Americans are known for having high enthusiasm and a British film like James Bond would be able to fill their appetite for action and chaos.
Types of cinemas
Art house cinemas which are small independent cinemas which screen low budget films.
Multiplex would show the more blockbuster films which mainstreamers would enjoy.
Uses and gratification
The theory discovers what people do with media rather than what it does to people. People use the media to seek answers they want and with their findings can become subjective with results found.
A royal night out
This film was about the royal family living the life of ordinary people.
British audience wouldn't expect this from culture.
International audience would think of the class portrayed. Also romance.
The selfish Giant
This film focuses on the underclass and the unfortunate.
A British film would see the youth of Britain.
International audience would learn something new about the culture.
The woman in black
This film is about British horror.
A British audience would think of upper class because of posh accents
International audience would enjoy the film because of the class separation system. British horror which is an alternative to the American in your face horror films.
Sunday, 21 February 2016
Print platform: branding
DVD
1. The title is in front of the character which would attract the audience. This is useful as the audience would be able to spot the title first. Therefore, the brand can become a brand for the film which can be used to promote the films in other ways. Also, the gun connotes something dangerous and thrilling about the film. I believe the use of the gun and council estates also connotes Plan B's ideologies will probably be displayed in the film. We can use Perkin's theory to suggest stereotypes about youth from estates are dangerous. Also, the use of the star ratings would be able to attract an audience as there are quotes below from film reviewers assuring people the film is worth watching.
2. The font is the same throughout all promotions of the film including the cross promotion between the music video and film. It uses a distinctive font which appears similar to blocks from an estate. This is important as it would be able to construct a link between the film and album with the title. The text at the top of the print image cross promotes another film Plan B is in which people may have seen and enjoyed because of Plan B's acting (may be a fan through 'Sweeny').
3. As mentioned before, synergy is used at the top of the DVD cover which mentions Plan B acting in the Sweeny. This means that audiences who watched Sweeny and liked Plan B's acting may want to watch his new film because they are a fan. Furthermore, the use of the same font/name 'Ill Manors' is that it creates synergy between the music video and the film. Therefore, a brand can be formed quicker as people will acknowledge the producer of both productions.
3. As mentioned before, synergy is used at the top of the DVD cover which mentions Plan B acting in the Sweeny. This means that audiences who watched Sweeny and liked Plan B's acting may want to watch his new film because they are a fan. Furthermore, the use of the same font/name 'Ill Manors' is that it creates synergy between the music video and the film. Therefore, a brand can be formed quicker as people will acknowledge the producer of both productions.
Billboard
1. The use of the font being enlarged, having the same font and colour as other print promotion is that the audience will be able to associate it to the producer and music video. This means that the title becomes a brand for the film. In addition, the blade is used to connote something deadly about the narrative of the film. As it's a large image, it would catch the audiences attention and they could be able to put the costume Plan B is wearing and his attitude with the dangerous weapon.
2. The background of where this billboard is positioned doesn't look pleasant which could be deliberate to suggest the narrative is going to be similar to the setting of the billboard.Furthermore, the background of the print image includes council estates which an audience interested in the film will realise is significantly emphasised in several other print media.
3. The font of the title is similar to the font of his album which also has the same name 'Ill Manors'.
2. The background of where this billboard is positioned doesn't look pleasant which could be deliberate to suggest the narrative is going to be similar to the setting of the billboard.Furthermore, the background of the print image includes council estates which an audience interested in the film will realise is significantly emphasised in several other print media.
3. The font of the title is similar to the font of his album which also has the same name 'Ill Manors'.
Poster
1. The title again is the same as other print adverts. This is done deliberately to create a brand. The audience would associate the brand with the film/music. The colour of the image is dull and implies a negative and deadly narrative of the film. The use of the house with graffiti suggests youth destruction to the environment and there carelessness to society. It reinforces the stereotype of young people being heavily linked with crime.
2. Again, the title would allow the viewer to identity the producer of the content because they probably would have seen it before from other print adverts or Plan B's album.
3. The synergy is used between the film and music video promotion. Also, the use of social media links (hashtag) would allow the audience to get closer to the film and see their associates.
Friday, 19 February 2016
Print platform
Men's health magazine
For this this magazine I believe its target audience is aimed at males because they may want advise on how to lose weight from one of their favoruite artists. Also, from the psychographics, mainstreamers may be interested in this as they already want to fit in with society and trends so would want to lose excess fat like Ben Drew did. Potentially, strugglers would view this magazine as a source of inspiration to find something to do or something similar to their idol. Ben Drew's lifestyle is displayed in this magazine so his target audience can now get closer to his life and get a better understanding of the person behind the protests.
The article does more than entertain because it provides the viewer with information about Ben Drew's lifestyle. His audience may have not known about some of things he had to do to become as successful as he is. Therefore, with the determination he had to lose weight, viewers can feed off of the determination and eagerness to become successful.
The intro sentence would attract the viewer as they would be surprised about Ben Drew's weight loss. They would use this to attract his fan base which would then (if it works) attract the audience of people who want to lose weight.
The way the interview is structured would entice the reader because the question is a sub heading in bold and the answers and short which means the audience of Men's health would want to know how Ben Drew dealt with weight loss. Also, because the article releases Plan B from his political views and allows the audience to learn more about the man behind the his arguments.
We see cross promotion when Ben Drew talk about his political beliefs and how its portrayed in his film Ill manors.
The way the interview is structured would entice the reader because the question is a sub heading in bold and the answers and short which means the audience of Men's health would want to know how Ben Drew dealt with weight loss. Also, because the article releases Plan B from his political views and allows the audience to learn more about the man behind the his arguments.
We see cross promotion when Ben Drew talk about his political beliefs and how its portrayed in his film Ill manors.
NME magazine
The target audience for NME would be in the age range 16-30 because it attracts a rock audience (punks) and they usually are young people. Despite this, I believe the fans of Plan B, his beliefs and fans of hip hop would want to read this magazine to read what he said. From the demographics I think this would appeal to working class citizens as it may be able to relate to his beliefs and they would have the education and desire to read the magazine.
The article informs the reader on youth culture and his opinions about the government. He also subverts the dominant ideology about the council estate youth culture being worthless to society.
The interview only displays Plan B's perspective and we don't see any responses from David Cameron about Ill manors. This would appeal to the audience of Plan B because they probably would only want to listen/read his opinions in the interview.
The reader would want to keep reading this because he cross promotes his film and reveals some of the narrative which would appeal to his fan base that might want to watch his film.
The guardian
The article would appeal to upper/middle classes as the article slates Ill Manor significantly. They continuously disrespect the film and Ben Drew comparing it to similar films that they believe were unsuccessful. The audience of this article would agree with the dominant ideology about youth and crime being affiliated.
The article informs us about the riots in 2012 and The Guardian gives their opinions about the group of people (outcasters). It's a very negative approach to satisfy the reader's ideologies.
The article uses long paragraphs with each sentence probably because the audience of the newspaper would be able to read the whole article without losing focus and because they are interested in Plan B.
The article is formally structured to keep their educated audience interested in reading their newspaper. They use this language to take digs at Ben Drew but at the same time it reveals some background on Ben Drew. In addition, we see reference to his difficult childhood and how his movie relates to the area he grew up inferring the film reflects his life when he was younger. This is where the cross promotion comes from and there is also the reference to songs from his album 'Ill Manors' is featured in the film.
Daily Mail
Similar to The Guardian, the target audience would be from the age 25 and above. They would be of the upper/middle classes as they agree with the dominant ideology created by people in power. From the psychographics successful people would read this article.
This article, unlike The Guardian, absolutely tears Plan B's efforts in producing this film by giving it a negative review. It doesn't only mention it's disagreement with his political beliefs but also his music and film. It's as if they have strong hate for him. I believe this article is here to inform their audience about what Plan B is teaching youth culture but twisting his words. They would probably suggest Plan B made the film to influence the youth to commit crime.
To reinforce what they are saying, they chose pictures from the film that symbolises crime and the description for each image explains why it's dangerous.
The audience would agree with the dominant ideology shown in the article as they are right winged.
Sunday, 7 February 2016
Ill Manors: Broadcast platform concluded
1. Plan b wanted to create a realistic setting when creating the film ill Manors because he set it in a council estate where he grew up. From this we can suggest Plan B wanted the film to be as realistic as possible and not have to decorate a random location in the East of London.
2. Ben Drew was eager in finding hidden talent from kids who lived in council estates. For the production for the film, he wanted to commence auditions in the local area of Forest Gate, East London. Therefore, we can identify Plan B's beliefs being portrayed as he attempts to improve their hopeless lives. This shows he is serious about aiding people living council estates through the production process of his film ill manors.
3. The documentary suggests the target audience is potentially for people who live similar lives to the artificial lives of the characters in Ill Manors. That would be strugglers from the phsychographics and some of the working class and unemployed citizens- demographics. I believe this because they would be able to relate to the film significantly with the sex, violence and drugs. Those three things are heavily linked with council estates which have now been constructed as stereotypes of those areas which has now become a dominant ideology. Also, I believe the film is supposed to send a message out to viewers which means there is a possibility people with opposite lives could watch the film in order to get a better understanding of the struggle of living in urban decaying estates.
4. Plan B successfully told the story of the outcaster's lives in society. The film allowed the viewers to build an emotional connections with most of the characters in the film from the prostitutes to the main characters. Without thinking, the viewers would have sympathy for the characters from the film because of their situation when they would normally ignore/blame these people who live those lives in real life. Their ideology could change because they were able to view the topic about council estates kids in a different perspective. Plan B said he wanted each character to display a different style of life but have them lead to the same place in life in the documentary because they are without jobs so have to make money illegally.
1. SBTV is a YouTube channel that uploads songs of hip hop from people with good talent. It gives these people a chance to do something good with their lives as they can peruse a career in the music industry. It was founded in November of 2006 by Jamal Edwards who was a teenager at the time. The channel became successful because he hosted artists like Dizzeey Rascal, Tinchy Stryder and Chipmunk which attracted a wide range of audiences who loved their music. The target audience is for people of council estates with difficult lives. From the phsychographics they would be strugglers and potentially mainstreamers because they would want to fit in with other people who like hip hop or live dangerous lives (young mainstreamers). From the demographics, some of the working class, unemployed and uneducated people are the target audience for the interview because they are probably interested in Plan B's Ill Manors. Also, his fan base would watch this as they are followers of his adventures.
2. The audience appeal for the interview would be the informal language used to represent a realistic setting and conversation. Its as if the interviewer (nobody) knows Plan B who is famous which would make the audience feel like they have an opportunity of meeting someone famous because Sean Sagar was able to.
3. Plan B is represented as an ordinary person because he acts and talks in a manor that his target audience would. It seems as if he wants to be seen as an uneducated person who was able to pounce on the slightest opportunity available to him and now he tries to influence young people into doing the same thing.
1. The Jonathan Ross show used to be aired on BBC One until he was released from them in 2010 because of the offensive things he had said. It now appears on ITV 1 on a Saturday night. The alternative audience to his music audience would be the target audience of the interview because they watch the show already. If they hear he will be on the show, it may persuade them to hear what he has to say about the lifestyle of council estate kids. From the demographics people of the working class, lower middle class and some of the middle class may watch this as they would watch the show or want to hear Plan B's views.
2. The audience appeal here is the interviewer attempting to understand the beliefs and ideologies of the celebrity. For example, Jonathan asked Plan B to explain what the Government are/aren't doing to help youngsters and why they are the blame for the riots. But also, the interviewer would shed some light on some serious stories to make the celebrity feel comfortable.
3. Plan B is represented as a successful man who started from the absolute bottom to turn his life into the right direction. The direction that has become a dominant ideology, success. Ben Drew does his best to protest (not very forcefully as its an interview) for people with very little hope in becoming successful . His ideologies are exposed and portrayed to the audience which is about helping council estate kids.
1. BBC 1 average listening figure in a week is 5.84 million. It is a popular radio station which can be accessed on the radio or online which makes it easy to listen to. The BBC 1 radio station has decline slightly because people are probably listening to other radio stations or more realistically, are downloading their own music via the internet.
2. The target audience for the radio station is for Plan B's fans base and people who speak like Ben Drew. In the psychographic group this would be strugglers because they don't have much, speak informally and are uneducated.
3. Plan B talks about his dedication in making the film Ill Manors. He talks about the opportunity he has provided the young kids of forest Gate.
4. This interview represents Plan B as a really hard working uneducated man. He spent a lot of time creating the content for his film, even creating a track in the morning to use for the film. We learn more about his lifestyle in this interview because he talks about what he has/had to do to be successful.
2. Ben Drew was eager in finding hidden talent from kids who lived in council estates. For the production for the film, he wanted to commence auditions in the local area of Forest Gate, East London. Therefore, we can identify Plan B's beliefs being portrayed as he attempts to improve their hopeless lives. This shows he is serious about aiding people living council estates through the production process of his film ill manors.
3. The documentary suggests the target audience is potentially for people who live similar lives to the artificial lives of the characters in Ill Manors. That would be strugglers from the phsychographics and some of the working class and unemployed citizens- demographics. I believe this because they would be able to relate to the film significantly with the sex, violence and drugs. Those three things are heavily linked with council estates which have now been constructed as stereotypes of those areas which has now become a dominant ideology. Also, I believe the film is supposed to send a message out to viewers which means there is a possibility people with opposite lives could watch the film in order to get a better understanding of the struggle of living in urban decaying estates.
4. Plan B successfully told the story of the outcaster's lives in society. The film allowed the viewers to build an emotional connections with most of the characters in the film from the prostitutes to the main characters. Without thinking, the viewers would have sympathy for the characters from the film because of their situation when they would normally ignore/blame these people who live those lives in real life. Their ideology could change because they were able to view the topic about council estates kids in a different perspective. Plan B said he wanted each character to display a different style of life but have them lead to the same place in life in the documentary because they are without jobs so have to make money illegally.
1. SBTV is a YouTube channel that uploads songs of hip hop from people with good talent. It gives these people a chance to do something good with their lives as they can peruse a career in the music industry. It was founded in November of 2006 by Jamal Edwards who was a teenager at the time. The channel became successful because he hosted artists like Dizzeey Rascal, Tinchy Stryder and Chipmunk which attracted a wide range of audiences who loved their music. The target audience is for people of council estates with difficult lives. From the phsychographics they would be strugglers and potentially mainstreamers because they would want to fit in with other people who like hip hop or live dangerous lives (young mainstreamers). From the demographics, some of the working class, unemployed and uneducated people are the target audience for the interview because they are probably interested in Plan B's Ill Manors. Also, his fan base would watch this as they are followers of his adventures.
2. The audience appeal for the interview would be the informal language used to represent a realistic setting and conversation. Its as if the interviewer (nobody) knows Plan B who is famous which would make the audience feel like they have an opportunity of meeting someone famous because Sean Sagar was able to.
3. Plan B is represented as an ordinary person because he acts and talks in a manor that his target audience would. It seems as if he wants to be seen as an uneducated person who was able to pounce on the slightest opportunity available to him and now he tries to influence young people into doing the same thing.
1. The Jonathan Ross show used to be aired on BBC One until he was released from them in 2010 because of the offensive things he had said. It now appears on ITV 1 on a Saturday night. The alternative audience to his music audience would be the target audience of the interview because they watch the show already. If they hear he will be on the show, it may persuade them to hear what he has to say about the lifestyle of council estate kids. From the demographics people of the working class, lower middle class and some of the middle class may watch this as they would watch the show or want to hear Plan B's views.
2. The audience appeal here is the interviewer attempting to understand the beliefs and ideologies of the celebrity. For example, Jonathan asked Plan B to explain what the Government are/aren't doing to help youngsters and why they are the blame for the riots. But also, the interviewer would shed some light on some serious stories to make the celebrity feel comfortable.
3. Plan B is represented as a successful man who started from the absolute bottom to turn his life into the right direction. The direction that has become a dominant ideology, success. Ben Drew does his best to protest (not very forcefully as its an interview) for people with very little hope in becoming successful . His ideologies are exposed and portrayed to the audience which is about helping council estate kids.
1. BBC 1 average listening figure in a week is 5.84 million. It is a popular radio station which can be accessed on the radio or online which makes it easy to listen to. The BBC 1 radio station has decline slightly because people are probably listening to other radio stations or more realistically, are downloading their own music via the internet.
2. The target audience for the radio station is for Plan B's fans base and people who speak like Ben Drew. In the psychographic group this would be strugglers because they don't have much, speak informally and are uneducated.
3. Plan B talks about his dedication in making the film Ill Manors. He talks about the opportunity he has provided the young kids of forest Gate.
4. This interview represents Plan B as a really hard working uneducated man. He spent a lot of time creating the content for his film, even creating a track in the morning to use for the film. We learn more about his lifestyle in this interview because he talks about what he has/had to do to be successful.
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