1. The campaign was a fantastic opportunity for people who don't usually have a voice to be heard. We see people's opinions about the way the country is run and who is really benefiting from the changes David Cameron has made through the hashtag '#ILLMANORS'. This is clever method of uniting people who aren't fans or don't agree with the majority of responders to challenge and attempt to reason with these uneducated and working class citizens. Also, its a promotion strategy as the music video or film trailer can be linked within the bio of the account holding the discussion.
2. The opinions people create could include evidence from the film to support their points. Although the characters are not real, people do live similar lives to them. This could lead to an audience who would challenge these strugglers (middle class) to watch the film to gain a better understanding. In addition, the film trailer could be posted every hour to attract people into watching the film if they haven't seen it because the campaign was constructed by the producers of the film.
3. Synergy is used between the song production and the film production. The film uses the soundtracks from Plan B's album to tell a story in his film which could gain the audience's attention because they then would be able to associate the music with the film. Both content use the same name and font which is deliberately done to create a brand for the film and album. Furthermore, Tag London used synergy when advertising Plan B's album with twitter. There was a hashtag (#illmanorsalbum) that was used in order for people to have knowledge on the music content as many people already knew about his film. Cross promotions are utilised in the film reviews that would have a link to Plan B's music video. Viewers would be try to be convinced into buying the album if the reviews are positive.
4. User generated campaigns would make the people involved feel that they are being listened to and that ordinary people like themselves have created the campaign. Also, we are more likely to hear from people who don't have a say in society and see their perspective of politics. It allows everyone to have a chance in society to share their opinions with the World.
5. #Illmanors just another example of Cameron's broken Britain.
This quote suggests people who are working class and below would feel this way about him as he doesn't help their needs compared to the higher classes. This would be linked with the music video as the lyrics from Plan B's song implies he doesn't agree with the Prime Minister's ruling.
#Illmanors Inclusion not Exclusion
This tweet suggests the brand has allowed the outcasters of society to (people living in estates) be part of society. The words used are significant because they are two completely opposite words which symbolise a change needs to be made. Therefore, with the brands help people have become more open about the certain group in our society being ignored. The tweet would appeal to working class and unemployed because perhaps it's not the case of council estate citizens being ignored but middle class and upper are only being listened to, considering they have the authority to make change.
Plan B's #Illmanors is sick, get involved
This tweet would appeal to a younger and uneducated audience as the language used is informal. Also, considering the target audience for the debate is for council estate kids we would expect to see slang and street talk. Strugglers would appeal to this as they may be able to relate to the language used.
#Illmanors, society rebelling back at broken Britain
From this tweet, we can assume the lower classes aren't at all impressed with David Cameron's methods as Britain is represented negatively. The audience that would agree with this would be working class as they watch the news and are more observant of the countries affairs than unemployed people.
Sounds like the truth #Illmanors
Ill manors is referred to as a brand instead of a film or album. This means it has had an impact on the audience's thinking. Whether Ben Drew has made an impact on people because of his music/ film making or because people can associate their childhood with what he says doesn't matter as long as there are voices being projected loud enough people will listen. Therefore, I believe a wide range of people would agree with the tweet.
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