1. When watching a film trailer we would expect to see/hear: diegetic and non-diegetic sound. The diegetic sound would be dialogue from the film and non-diegetic would be voice over or music. The music is usually parallel to the scene because the audience need all the clues they can get in the short space to suggests the film's genre. Also, the institutions (producers, distributors) would probably be displayed in the beginning or end of the film. It depends whether the producer is well known enough for their name to go in the beginning by itself. The text/graphics would be able to tell the story or use direct mode of address to obtain and secure the audience's interest. In addition, disequilibrium would be used for the audience to ask questions and keep them thinking about the narrative and possible outcomes. Therefore, this could be a way of making people watch the film as they want to investigate the outcome of the film. Enigma codes would be used to suggest the films narrative and add suspense.
2. Trailers are distributed by using distributors to promote films to cinemas. The distributors logo/name would be advertised in the film posters, trailers, possible website and social networking accounts. Also, the film trailer would be on social network sites and if the producers or famous actors or institutions 'shout the film out' many people would have knowledge of the existing trailer.
3. The Ill Manors trailer uses the reviews from critics in their film in the beginning and middle. We see the famous magazine and internet reviewing company 'Time Out' have a stated quote in the trailer, 'Mens Health' magazine had a quote, FHM magazine had a quote.
4. The target audience for this film would be similar to the people involved in the film. So possibly drug dealers, criminals etc. If we look at the psychographics I would say mainstreamers and strugglers would watch this film due to the criminality of the film. Strugglers are represented as being menaces to society by doing drugs, murders and just simply creating chaos. Mainstreamers would be the young adults following trends so they would most likely watch this film as many other people there age would. Also, because the target age group would be from 18-35 years of age and 70% of males would watch Ill Manors.
There are some suggestions and hints about the narrative in the trailer but because of the its fast pace its difficult for the audience to absorb all the chaos. However, we do see guns, violence, women being treated as objects so from this we can imply that the genre is around crime, action urban British film.
The main stars are in the trailer but before watching the film it may not be obvious who they are. This is because of the fast pace and the audience see many characters in that short space of time. Plan B is the director of the film and he used his songs to be played in the background of the film trailer. This is a great use of synergy to cross promote the film and the song. The narration comes from the song that is being played. Therefore, the audience believe that he is speaking to us only for the trailer when in fact its from a track which is relevant to the trailer and the narrative of the film.
5. The genre has been represented through the colour scheme of the trailer. We mainly see the dull colours of black, grey and white. This implies the narrative is about criminals as these colours are dominantly worn by gangsters and criminals to hide their identity. The trailer shows illegal behaviour in the day and at night but the night shows all the crimes these people do. The characters communication skills are not good and use slang and informal language constantly. This suggests the characters don't have an education so they speak informally and don't have manners as they haven't learnt it.
The transitions were able to keep the audience interested in the film. The fast pace transitions showed a lot of the narrative and it was used for the audience to put the jigsaw puzzles together to tell the story.
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