BFI notes

The last British film I watched was Ill Manors. The main things people associate with British are having British actors and a British setting. International audiences would be interested in British films because of the culture and Harry Potter is an example. The way of living is different to the way people live in America although some of Harry Potter is fictional. This is about the production of low budget films which are usually British.

A British audience

A British audience would appeal to a culture proud film. These kind of films or shows would be The King's Speech, Downton Abbey where it shows British history and it's old culture. The target audience within this segment is an older generation as there are able to relate to some of the stories being portrayed in these films or are proud of the Royal's of the country.

An international audience

They would want to see the way British culture is/used to be as its an alternative way of living but more specifically to British culture, its uniqueness. The history of Britain amazes Americans (for example) which means they may be prone to watch films situated around a storyline of British history. However, Americans are known for having high enthusiasm and a British film like James Bond would be able to fill their appetite for action and chaos.

Types of cinemas

Art house cinemas which are small independent cinemas which screen low budget films.

Multiplex would show the more blockbuster films which mainstreamers would enjoy.

Uses and gratification

The theory discovers what people do with media rather than what it does to people. People use the media to seek answers they want and with their findings can become subjective with results found.  

 

A royal night out

This film was about the royal family living the life of ordinary people. 

British audience wouldn't expect this from culture.

International audience would think of the class portrayed. Also romance. 

The selfish Giant 

This film focuses on the underclass and the unfortunate.

A British film would see the youth of Britain.

International audience would learn something new about the culture.

The woman in black

This film is about British horror. 

A British audience would think of upper class because of posh accents

International audience would enjoy the film because of the class separation system. British horror which is an alternative to the American in your face horror films.